ROI-Driven local search engine optimization
Our approach to local SEO is all about understanding your business and community. We concentrate on enhancing your local search presence, which includes:
- Thorough keyword research
- Competitor analysis in your area
- On-page SEO for local relevance
- Backlink building via outreach
- SEO optimized blogging
- Google Business Profile optimization for Maps
Uptimized
How our local SEO service can transform your business
Integrating local SEO with UX and CRO
Our approach to local SEO transcends mere search rankings; it’s about crafting a seamless user experience (UX) coupled with effective conversion rate optimization (CRO). We ensure your website is not just visible in local searches, but also intuitively navigable and highly engaging for your local audience. This involves refining the site’s layout, improving loading speeds, and ensuring mobile responsiveness.
Simultaneously, we integrate CRO strategies to convert site visitors into leads or customers. By analyzing user interactions and optimizing elements like call-to-action buttons and landing pages, we align Local SEO with UX and CRO. This holistic approach not only drives local traffic to your site but also maximizes the potential for genuine business growth in the local marketplace.
Real certified SEO professionals
Our team comprises certified SEO specialists with years of experience in optimizing local businesses. We are dedicated to crafting strategies that are perfect for your specific local market and business goals.
what you get
What is included in our local search engine optimization services?
When you partner with Uptimized, you’ll gain access to our full range of SEO services. These services are designed to optimize every facet of your SEO campaign, including:
audit
SEO
building
Maps
creation
management
audit
Local SEO audit
Our comprehensive local SEO audit is the first step towards enhancing your online presence. We meticulously examine your current standing in local search results, analyzing your website’s SEO structure, local listings accuracy, and overall search engine performance.
Our audit delves into the intricacies of your site’s on-page elements, local keyword rankings, and off-site factors like backlinks and local citations. We identify your strengths to leverage them further, pinpoint weaknesses to rectify, and uncover valuable opportunities to boost your local visibility and connect more effectively with your target audience.
SEO
On-page SEO
Our on-page SEO service focuses on optimizing the various elements of your website to make it more search engine friendly and relevant to local searches. This process involves a detailed analysis and enhancement of your site’s content, meta tags, images, URLs, and internal linking structure. We ensure that your website not only appeals to search engines but also provides a user-friendly experience to your visitors.
Key aspects of our on-page optimization include creating keyword-rich, informative content, optimizing page titles and meta descriptions, improving site loading speed, and ensuring mobile responsiveness. Our goal is to make every page of your website a potential entry point for your local customers, enhancing its ability to rank higher in search engine results and attract targeted local traffic.
building
Backlink building
Off-page SEO is all about strengthening the online authority of your website through backlink building and other external factors. Our strategy includes identifying and securing high-quality backlinks from reputable local websites, directories, and forums that are relevant to your business and region.
We focus on creating a diverse and natural backlink profile that includes a mix of follow and no-follow links, sourced from a variety of platforms like local news sites, industry blogs, and community forums. Additionally, we engage in strategic content marketing and social media initiatives to generate organic links and mentions. These efforts collectively enhance your website’s credibility and authority in the eyes of search engines, driving better search rankings, and fostering trust among your local audience.
Maps
Google Maps
In the realm of local SEO, your Google Business Profile (GBP), formerly known as Google My Business, is a pivotal component to your success. Our service extends beyond mere setup; we delve into comprehensive optimization and active management of your GBP.
This includes accurate and enticing business descriptions, selection and updating of relevant categories, addition of high-quality images, and ensuring consistency of contact information across the web. Regular updates, such as posts about offers, events, or news, keep your profile fresh and engaging. We also closely monitor and respond to customer reviews and queries, enhancing engagement and fostering a positive image in your local community.
creation
Local content creation
Content is the cornerstone of local SEO, and our approach is to create content that is not just locally relevant but also engaging and valuable to your audience. We develop a content strategy that includes geo-targeted keywords, community-focused topics, and information that resonates with local interests and needs.
Our content creation encompasses various formats like blog posts, local news updates, informative articles, and guides specific to your area and industry. This strategy aims to position your business as a local authority, boost your local search rankings, and attract and retain more local traffic, ultimately converting visitors into loyal customers.
management
Reputation management
In local SEO, your online reputation can make or break your success. Our reputation management service is designed to proactively enhance your standing in the local community. We implement strategies to encourage satisfied customers to leave positive reviews, respond promptly and professionally to all feedback, and address negative reviews constructively to mitigate their impact.
Our approach also involves monitoring online mentions and reviews across various platforms, ensuring a consistent and positive brand image. By building a trustworthy and respected online presence, we aim to solidify your reputation as a reliable and preferred choice among local consumers.
Creating Success
What makes our local SEO services so effective?
Syncing search intent with local relevance
We expertly align your content with local search intent, ensuring your website and landing pages resonate directly with what your local audience is seeking, turning searches into business opportunities.
Experienced local SEO management
Our team's extensive experience in local SEO across various industries translates into a track record of boosting local businesses in search rankings, backed by numerous satisfied clients.
Focused on local search excellence
As specialists in local SEO, we use advanced strategies to enhance your visibility in local directories and search results, effectively connecting your business with the local community.
“They seem to really care about results and that’s all that matters for us. We have a zoom with them every 2 weeks and they walk us through the Facebook Ad metrics to help us understand how our campaign is performing. Excellent work!”
Creative Director
The proof is in the numbers
Why local SEO can bring in the numbers
76%
increase in local search visibility for businesses utilizing our local SEO strategies, demonstrating the effectiveness of targeted optimization.
92%
of our clients achieve first-page rankings in local search results, significantly enhancing their online presence and accessibility to potential customers.
87%
rise in local traffic and customer engagement for businesses employing our comprehensive local SEO tactics, leading to more inquiries and conversions.
FAQ
FAQs about local SEO
Looking to learn more about local SEO services for your business? Browse our FAQs:
SEO, or Search Engine Optimization, is the practice of enhancing a website to improve its visibility when people search for products or services related to your business in search engines like Google, Bing, and Yahoo. The goal of SEO is to increase a website’s online presence, drive more organic (non-paid) traffic, and achieve higher rankings in search engine results pages (SERPs).
This process involves various techniques and strategies, including optimizing website content and structure, improving site speed, ensuring mobile-friendliness, and acquiring quality backlinks from other websites. It also includes keyword research to understand the terms and phrases potential customers use when searching online, and optimizing content to align with these search queries.
Effective SEO involves a deep understanding of search engine algorithms and how they rank websites, as well as staying up-to-date with the latest trends and changes in the digital marketing landscape. In essence, SEO is about making your website more attractive and accessible to both search engines and users, thereby increasing the likelihood of attracting potential customers to your site.
Local SEO focuses specifically on improving your business’ visibility within its local area of operation, targeting audiences typically within a few miles of your business. It also places particular emphasis on improving foot traffic to a physical business location.
General SEO, meanwhile, is designed to help businesses generate revenue online or on a wider scale, establish a larger audience, and increase web traffic.
Because of this, general SEO targets a much wider audience in terms of geographic location compared to the specific, local audience targeted by local SEO. General and local SEO also have different ranking factors, meaning organic and local SEO strategies can be very different.
In practice, virtually every business can benefit from local SEO. However, it’s particularly important for businesses that have a set focus on local services or that operate solely within specific geographic areas. Your business could stand to benefit greatly from hiring a local SEO expert if:
- Your business relies especially on local customers for its sales and revenue.
- Your business operates within specific areas – eg. in a particular neighborhood, town, city or region.
- You’re a local franchise of a larger company.
- You need more traffic, leads, and sales within specific designated market areas (DMAs).
- You need your business to appear on Google Maps and other navigation apps, or if you’re aiming to have your business featured in Google’s local map pack.
- You’re a multi-location brand that has offices or provides services in multiple cities but doesn’t provide products or services nationwide.
If your business meets any of these criteria, then it would benefit from local SEO optimization services.
There’s no simple answer to this – the reality is that neither local SEO or PPC are better than the other, they’re just different. Local SEO tends to be more cost effective, but can take a while to begin delivering returns on investment, whereas PPC campaigns deliver a more immediate return but can be less cost-effective in the long term.
A comprehensive digital marketing strategy includes both SEO and PPC – so consider hiring a digital marketing agency that has past experience successfully crafting campaigns for both marketing mediums.
Yes – local business SEO services often double as Google Maps SEO services. One of the most important factors in local SEO is your Google My Business profile, which also appears on Google Maps when users in your location search for businesses like yours nearby. By optimizing your GMB profile using GMB SEO services, you can ensure that local consumers are able to easily find your business using Google Maps.
Alongside our other local SEO solutions, our Google Maps SEO agency can ensure your business has the right SEO measures and GMB presence in place to boost your visibility on Google Maps.
Not exactly – it would be more accurate to say that Google Maps SEO services are a specific branch of local SEO services. A local SEO company may work with Google Maps SEO, but a Google Maps SEO company might not work with wider local SEO solutions.
It’s hard to answer this question as it varies greatly based on your business location, competitive landscape, and industry. It will generally take around 2-3 months to see positive ranking movement after implementing local SEO plans from our local SEO marketing company. After an estimated 6-8 months (or 8-12 months in competitive markets), you should also attain first-page rankings for target keywords and audiences.
Our in-house team of local SEO experts can provide more detailed timelines during the keyword and website analysis phases of our local SEO optimization services to determine reasonable expectations for when you’ll see results from your local SEO plan.
Absolutely! We offer two options for local SEO audits: a basic, AI-generated audit, or an in-depth, manual full custom SEO audit offering comprehensive analysis of your website and Google My Business profile from our team of local SEO specialists. The basic AI audit is free, but we charge a fee for the comprehensive manual audit.
Alongside our SEO audits, we also offer PPC audits – allowing us to audit your Google Ads account for an even more comprehensive digital marketing solution.
Local SEO operates on different principles to other forms of SEO, so its ranking factors differ slightly too. Important local SEO ranking factors include:
- Google My Business optimization
- On-page optimizations (metadata, geo-tagged images and articles, local business schema etc.)
- Customer reviews
- Local citations
- Link signals and backlinking
Our local SEO agency will optimize all of these factors for your website and GMB profile to deliver the best possible local SEO results.
Yes – our local business SEO services include free monthly video conference calls on demand to keep you updated on ongoing strategies, provide detailed results analysis, and discuss future opportunities. We understand that SEO is an ongoing process, so our local SEO specialists provide you with the ongoing support you need to make your business a success.
Uptimized Media was founded in the heart of Downtown Montreal. Our local SEO firm has since expanded, and currently has offices in Montreal, Laval, Toronto, and New York. Our team of local SEO specialists has been hand-picked and coached by acclaimed internet marketing experts – each member of our local SEO company has received at least a year of intense internal training before being assigned to our client’s campaigns.
To find out how Uptimized Media’s local business SEO services can help you meet your business goals, get in touch with one of our local SEO experts today by visiting our Get a Proposal page.
Our first step is to run a thorough local SEO audit of your website, identify its strengths and weaknesses, before developing a strategy for implementing local SEO solutions that will deliver a comprehensive overhaul to boost your local visibility and reach your key local audiences.
Our local SEO company will work with you to assess the most suitable local SEO solutions, techniques and strategies to get the results your business wants to see. We’ll walk you through the entire process, from planning and analysis through to campaign building and implementation.
