Expert PPC Services To Drive Web Traffic & Grow Your Business

Get ahead of your competitors with high-performing PPC advertisements that generate hyper-targeted leads, boost conversions, and deliver exceptional ROI with Uptimized Media’s PPC services.

What Is Pay Per Click (PPC) Advertising?

PPC is a form of online advertising where the businesses that place the advert pay for each time a user clicks on it. There are a number of different types of PPC adverts, but the most common are paid search adverts. These PPC ads are displayed on search engine results pages, often above the actual search results.

Different types of PPC advertisement include:

  • Display ads – shown on websites that support advertising
  • Text ads – such as those shown on search engine results pages
  • Shopping ads – ads that appear when a user is searching for specific products
  • Video ads – ads that appear during videos on YouTube or other video-hosting sites

Since these ads are Pay Per Click, the business that places them only has to pay for them when potential clients actually click them. This makes them a highly cost-effective advertising method – your business essentially only has to pay when the advert delivers results.

PPC ads are therefore a great way of driving traffic to your website, advertising your products and increasing conversion rates without eating into your budget. Since you only pay when you get targeted clicks, PPC advertisements can deliver exceptional return on investment to your business.

What Is Pay Per Click (PPC) Advertising?

PPC is a form of online advertising where the businesses that place the advert pay for each time a user clicks on it. There are a number of different types of PPC adverts, but the most common are paid search adverts. These PPC ads are displayed on search engine results pages, often above the actual search results.

Different types of PPC advertisement include:

  • Display ads – shown on websites that support advertising
  • Text ads – such as those shown on search engine results pages
  • Shopping ads – ads that appear when a user is searching for specific products
  • Video ads – ads that appear during videos on YouTube or other video-hosting sites

Since these ads are Pay Per Click, the business that places them only has to pay for them when potential clients actually click them. This makes them a highly cost-effective advertising method – your business essentially only has to pay when the advert delivers results.

PPC ads are therefore a great way of driving traffic to your website, advertising your products and increasing conversion rates without eating into your budget. Since you only pay when you get targeted clicks, PPC advertisements can deliver exceptional return on investment to your business.

Why Is PPC Important For Businesses?

PPC is a vital element of digital marketing – if your business wants to succeed, then it’s crucial to implement a strong PPC strategy. PPC campaigns can generate leads for your business, improve brand awareness, help you get ahead of competitors, boost sales, and provide excellent ROI.

However, you’ll only enjoy these benefits to their full extent if you get your PPC strategy right – which is where Uptimized comes in. Our PPC agency ensures that your business gets the most out of its PPC campaigns. The following are just some of the advantages our pay-per-click marketing agency can help you achieve.

PPC paid search ads show up when consumers search for products or services similar to those your business provides, meaning that they’re displayed to people who are already searching for a business like yours. Because of this, PPC agencies can generate strong, high-quality leads or online sales as the web users who click through are already interested in buying your products.

As a result, not only can PPC agencies increase your web traffic, they’ll also lead to high conversion rates – your business will receive more calls, form signups, online sales, and other conversions your business requires.

The end goal of any marketing campaign is to generate the highest possible return on investment (ROI) by keeping costs low and returns high. PPC ads deliver strong ROI because they’re immensely cost-effective – you only pay when your ad gets clicked, which means that in effect you only have to pay when a user shows interest in your brand, service, or product.

This makes it easy to manage your costs and calculate estimated ROI, letting you know whether a PPC campaign is working or not – which in turn allows you to optimize your campaigns and maximize ROI.

Since PPC ads drive qualified traffic (i.e users who have already expressed interest in your products or services) to your site, each click on your PPC ads is highly likely to result in a conversion. This is what makes PPC one of the most profitable marketing channels for your business.

As an example, Google estimates that businesses make $2 for every $1 they spend on Google Ads – which means our Google Ads marketing agency could be your next stop in taking your business to new heights!

Another advantage of PPC is that it’s a relatively level playing field – even if your competitors have been in the business for decades while your company has only just started up, you can get a strong PPC strategy up and running very quickly with the help of a PPC marketing firm or Google Ads agency.

This stands in contrast with tactics like SEO (search engine optimization) which takes a lot of time and dedication before you can see any results. Instead, PPC ads like Google Ads can grant you the same positioning and traffic boosts within hours of launch.

PPC management services can also help you capture market share from your competitors quickly and effectively. Rather than being stuck advertising to your existing followers or customers with email or social media marketing, you can cast your net much wider to draw in new prospects and customers and penetrate your target market rapidly. Hint: you can even bid on your competitor’s branded keywords!

Even if web users don’t click your PPC ads, they still deliver value in the form of brand awareness. PPC ads automatically put your business in front of your target audience; while this doesn’t deliver immediate benefits, awareness builds credibility and can help lead customers to choose your business in the future.

Keep in mind that PPC ads essentially generate free impressions since you only pay for clicks, making them a valuable brand awareness asset.

PPC companies allow you to choose the exact search terms that will trigger your ad and show it to prospects. This means you can pinpoint your ads solely to your ideal prospects and buyers, helping you to maximize conversion rates and ROI by generating hyper-targeted leads and conversions.

In addition, PPC ads can target users on specific platforms, such as searches made on mobile, and can be set to customized schedules such as during peak web traffic or your opening hours, giving you even further targeting options. PPC ads can be continuously tested, monitored, and optimized to guarantee the best results.

Remarketing implementation also allows you to reach out to customers or prospects who have previously expressed interest in your products and services, further boosting your conversion rates and ROI.

Compared to traditional advertising, PPC services allow you to gather much more information about the people interested in your products. Furthermore, PPC monitoring allows you to find out which users are interested in your business, how they interact and behave on your website, and exactly what they’re looking for.

You can also track your best-performing offers and services through metrics like profitability, ROI, and click-through rates, helping you to continuously update and optimize your PPC campaigns based on a wealth of data.

PPC companies can help you achieve a wide range of goals, from high-level exposure and thought-leadership to quality lead generation and eCommerce sales. PPC campaigns allow you to track nearly any conversion goal, which makes them a powerful tool for aligning website traffic drivers to end goals.

Moreover, PPC campaigns are highly adaptable and can support many different stages of the sales funnel. Because of this, PPC companies can optimize campaigns for whatever business goals you’re pursuing.

Pay-Per-Click campaigns provide a solid foundation around which to build a comprehensive digital marketing strategy. PPC advertising can provide insights into your target audiences and the most important keywords for your business while simultaneously generating leads, brand awareness, and conversions to drive your business’s success.

Additionally, PPC allows you to implement more effective content marketing campaigns, driving more traffic to your blogs and guides to quickly establish thought leadership. Finally, it’s important to note that PPC and SEO services go hand in hand – the insights gained from PPC campaigns can be used to inform your small business SEO solutions and vice versa, crafting a more intelligent and effective digital marketing strategy for your business.

Our Certifications

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We build strong partnerships with industry-leading platforms to always stay ahead of the curve and offer our clients strategic growth opportunities.

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Our Certifications

fb-partner
google-partner
bing-partner
shopify-partner

We build strong partnerships with industry-leading platforms to always stay ahead of the curve and offer our clients strategic growth opportunities.

Our PPC Campaign Building & Management Process

A comprehensive audit and review of your current PPC accounts and campaigns, including a strategic consultation with our PPC agency’s experts to review your project timeline and walk you through each step of the process.

Sophisticated keyword analysis and research to identify the most important keywords your target audience is searching for, evaluate the level of competition you’ll face, and the estimated click costs for your PPC campaigns.

Full analysis of your competitors’ PPC campaigns to identify the keywords and audiences they’re targeting, how they’re targeting them, and how our pay-per-click marketing agency can outperform them.

For your PPC campaigns to succeed, your ads need to drive users to a landing page which will then push them to convert. We help write, design, and develop best practices for your landing pages to ensure our PPC services are successful.

Deep insights into audience demographics, search behaviors, and conversion rates, alongside customer relationship management and conversion tracking at every stage of your sales funnel to maximize your conversion rate.

Account structuring and planning to target your most important keywords and audiences, with ad copy custom-written for your campaigns by our team of PPC ad experts, plus dedicated account build support and implementation.

We provide continuous account monitoring and reporting to keep you informed on the performance of your PPC campaigns.

Our work doesn’t end once your campaigns are set up – we provide continuous PPC management services to implement constant improvements and optimizations to ensure the best possible ROI for your business.

Why Choose Uptimized?

Non-binding month-to-month
contracts

We offer our clients unbeatable flexibility with non-binding monthly contracts. We understand that you have certain expectations for our pay-per-click agency, and while we work our hardest to deliver exceptional value for your business, you’re free to walk away at any time if you aren’t happy with the results of our PPC campaigns.

Optimized for conversions

While clicks, impressions, and click-through-rates are helpful for informing PPC campaigns, we understand that your main goal is to get leads and sales. That’s why we optimize for conversions, not vanity metrics, and always aim to deliver the best possible ROI for your business.

Over a decade of PPC agency experience

Our pay-per-click marketing agency has over a decade of experience designing and delivering highly effective PPC advertising. We’ve worked with over 70 different businesses across a wide range of industries, using tested and proven PPC strategies to deliver exceptional results – check out some of our case studies to see our work in action.

Regular communication and check-ins

We offer free monthly video conference calls to keep you updated on ongoing PPC campaigns, provide detailed results and analysis, and discuss future opportunities.

Honesty and transparency

We want to provide a PPC service that you can trust to get the results your business needs to succeed, which is why we do everything we can to make our processes crystal-clear and put transparency at the heart of everything our PPC marketing company does.

Measuring and reporting

Uptimized understands the power of data, and our PPC management agency uses it wherever possible to maximize the performance of your PPC campaigns. We undertake sophisticated analysis and reporting to inform continuous improvements and keep you fully informed on performance.

Who Needs PPC Services?

Realistically, every business should invest in PPC services if they intend to have a successful digital marketing strategy and effective online presence. However, some market sectors can benefit from PPC management services in industry-specific ways, making PPC especially important for businesses in these markets.

The following are some of the industries that stand to benefit the most from hiring a PPC marketing company or Google Ads agency.

Financial Services

(consultants, financial advisors/planners, accountants/bookkeepers, etc.)

When it comes to financial services, trust and credibility are vital for attracting customers. Consumers are more likely to trust brands they recognize, and PPC services can provide this recognition by ensuring you consistently appear in searches for financial services.

A study by Google showed that users are more likely to remember brands that often appear as paid search ads – which shows how a pay-per-click advertising agency can help to build your business’ reputation.

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Home Services

(home remodeling, plumbing, roofing, electricians, etc.)

Home service businesses often rely heavily on local SEO agencies to make sure they’re among the first results in location-based searches. Since local SEO is based on a long-term approach, PPC services offer a way of jumping the queue to ensure your business appears at the top of local searches and gains a larger share of web traffic more quickly. Learn more about how our small business marketing agency can help your contractor business.

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Medical Services, Healthcare Clinics & Doctors

(massage therapists, physiotherapists, dentists, plastic surgeons, naturopaths, etc.)

Medical and healthcare businesses have a huge opportunity to use content marketing to get ahead of competitors – the internet is often the first place consumers look for health advice, and 5% of all Google searches are health-related.

Getting your content campaigns to the top of search results organically can be a challenge, so PPC management services allow you to put your services and content directly in front of your audience without a long and drawn-out SEO strategy, helping you quickly boost traffic and conversions.

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Manufacturers

Compared to traditional advertising methods like billboards and TV commercials, a pay-per-click advertising agency allows manufacturers to target their audience much more specifically. PPC ads appear exactly when and where potential customers are looking for services like yours. Make sure to check out our PPC services for enterprise clients page for more information.

This allows you to grab their attention early on in their buying journey, increasing your chances of securing their custom later down the line. Using PPC campaigns alongside B2B SEO agency services can provide a massive boost to manufacturing businesses by providing valuable exposure to potential customers early on in the sales funnel.



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Lawyers & Law Offices

Similar to manufacturers, PPC services allow lawyers and law offices to display targeted advertisements to highly specific audiences as soon as they express a need for legal services through an internet search. PPC ads are therefore much more targeted and cost-effective for law businesses than other forms of advertising.



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eCommerce Businesses

The most important benefit of PPC services for eCommerce businesses is that they have a direct impact on sales. Better visibility among specific, valuable audiences using eCommerce paid search marketing means more web traffic and more sales, giving PPC campaigns a high ROI for eCommerce businesses. Using PPC strategies alongside eCommerce SEO services can deliver a comprehensive and highly effective digital marketing strategy. Take a peek at our ecommerce marketing agency page for more information.

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Food & Beverage Businesses

(restaurants, cafes, pubs, etc.)

PPC services allow restaurants, bars, and cafes to put their business at the top of hungry consumers’ searches, grabbing their attention as soon as they start looking for somewhere to go to eat or have a drink. As a result, a pay-per-click advertising agency can help food and beverage businesses to get ahead of competitors, get more bookings, and increase sales.

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Veterinary & Pet Businesses

Trust is a big factor in which pet businesses consumers choose – after all, they want the best for their furry friends. PPC management services allow you to build brand awareness and trust among pet owners by consistently displaying your business at the top of search results.

It works, too – 63% of web users are likely to click on Google search ads, which means a PPC marketing company can quickly boost your pet business’ web traffic.



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Brick & Mortar Stores

(jewelers, laundromats, dry cleaners, storage companies, car dealers, barbers, etc.)

Even if your business operates purely from a physical store rather than using eCommerce for online sales, the online visibility that PPC services grant can still offer a number of benefits. Most importantly, it helps customers actually find you, advertising your business to them exactly when they need your services.

That means a pay-per-click agency can drive not just web traffic but foot traffic to your stores, and help you increase sales through highly targeted advertising.

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SaaS Companies

PPC advertising is a powerful tool for SaaS companies when launching a new product or service – rather than having to slowly build exposure using long-term SEO techniques, PPC allows you to get ahead of competitors in search results almost immediately. This means your SaaS products quickly gain exposure to a highly targeted audience, driving leads, conversions, and sales.

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Other Industries

As mentioned above, virtually any business stands to benefit from PPC advertising. For example, if you sell niche or hard-to-find products, PPC allows you to target highly specific searches without having to invest time and effort into SEO. Or if your business focuses on seasonal products, PPC allows you to easily gain visibility at specific times of year without having to maintain a year-round SEO strategy.

The truth is that PPC is a highly adaptable tool that offers myriad benefits to just about any business – if your business isn’t making use of it, then you’re missing out on visibility, leads, conversions and sales. Most businesses now understand the value of enterprise SEO firms, but if they don’t also invest in PPC services, then their digital marketing strategy is left incomplete.

Is your business more focused on B2B? If so, make sure to have a glance at our B2B marketing services!

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Always Striving to Exceed Client Expectations

Marketing Insights

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What Makes Our PPC Campaigns Successful?

As you can see, PPC services are vital for success in a variety of industries. So what do PPC companies actually do, and what makes Uptimized Media’s PPC campaigns so successful?

We use a comprehensive process to ensure all our PPC company’s work delivers the results you want to see, starting with a full PPC and Google Ads account audit and sophisticated research before planning and implementing your PPC campaign. 

Our PPC marketing agency also provides ongoing analysis and reporting so that you can see the results of your PPC campaigns for yourself while implementing further optimizations to guarantee maximum ROI.

01

Establishing Your Goals

The first step we take is to discuss your goals for your digital marketing and PPC, and what you expect our PPC marketing agency to deliver. These goals will inform the rest of the process, leading to a completely tailored Uptimized experience for you and your business that delivers exactly the results you want and need to see.

03

In-Depth Keyword Research

Our next step is to conduct sophisticated keyword research and analysis, using industry-leading tools and technology alongside expert manual research to determine exactly what your potential customers are searching for, how often they’re searching for it, and how our PPC agency can target them most effectively. This keyword research forms the backbone of your PPC campaigns, highlighting exactly what search terms will be the most effective targets for your ads.

04

Competitive Analysis

To beat your competitors, you need to understand them. Our PPC agency conducts in-depth research into competitors’ digital marketing strategies, building up a complete picture of who and what your PPC campaigns will be competing against.

This competitive analysis helps us to set performance benchmarks, identify gaps in the market, and learn which strategies are working for your competitors and which aren’t, helping you to form a more efficient PPC strategy as a result.

07

Ad Account Build

Armed with all of this data and analysis, our PPC marketing agency will begin building your new PPC campaigns from the ground up, structuring it to target your most important keywords and audiences in the most efficient way possible.

We’ll provide custom-written copy for your ads from our PPC agency’s team of experienced ad experts, creating ads that grab your audience’s attention and ensure your brand sticks with them even if they don’t click through.

09

PPC Campaign Management

Even after all of this, our PPC agency isn’t done. We’ll continue to monitor and update your campaigns, creating new ads to pursue new opportunities as they arise and phasing out time-sensitive campaigns as necessary to ensure there’s no dead weight in your PPC portfolio.

We’ll provide you with regular performance updates and reviews to keep you updated. Your feedback is vital too, so we’ll regularly consult with you to ensure your PPC campaigns match your business’s current needs and goals.

02

Full Custom PPC Audit

Our Google Ads marketing agency begins with a comprehensive audit of your existing PPC strategies, analyzing their performance and determining areas for improvement, prioritizing those that will deliver the greatest returns.

Information we collect during the audit includes:

  • How your accounts are set up, which analytics tools you currently use, and how you currently track conversions
  • What campaigns you’re currently running and which bidding strategies you’re using
  • Which targeting metrics you’re using - audience, device, location etc.
  • Quality and consistency of current ads as well as overall performance
  • Which keywords you’re currently targeting and which negative keywords you’ve implemented
  • Alongside a dozen other factors our PPC agency checks during your initial audit!

Using the results of our audit, we’ll provide you with an in-depth strategic plan for improving your PPC campaigns, with details on exactly how our pay-per-click advertising agency will achieve each step.

05

Landing Page Development

PPC ads are only the first step in securing a conversion or sale - once a user clicks your ad, they’ll be taken to a landing page, which needs to convince them to take further action. It’s essential that these landing pages are appealing to the user and optimized for conversions, so our PPC agency’s web design experts write and develop them to follow best practices and ensure the greatest success rate, maximizing your conversion rate and ROI.

06

Conversion Tracking

Clicks and impressions from your PPC campaigns are important metrics to track, but what really matters is your conversion rate - how many of the people who click on your ads take further action like signing up to a mailing list or making a purchase.

Because of this, our PPC agency uses conversion tracking tools to measure how well your PPC campaigns are performing by monitoring sales, leads, and other conversions that occur after a user clicks your ad. This data is then used to make further improvements to your campaigns and continually increase your conversion rate.

08

Measuring and Reporting

Once your PPC campaigns begin to be rolled out, we actively monitor their performance and keep you updated with regular reports. This analysis allows us to modify and improve your campaigns according to what’s working and what isn’t, providing continuous improvements to their conversion rates and ROI.

01

Establishing Your Goals

The first step we take is to discuss your goals for your digital marketing and PPC, and what you expect our PPC marketing agency to deliver. These goals will inform the rest of the process, leading to a completely tailored Uptimized experience for you and your business that delivers exactly the results you want and need to see.

02

Full Custom PPC Audit

Our Google Ads marketing agency begins with a comprehensive audit of your existing PPC strategies, analyzing their performance and determining areas for improvement, prioritizing those that will deliver the greatest returns.

Information we collect during the audit includes:

  • How your accounts are set up, which analytics tools you currently use, and how you currently track conversions
  • What campaigns you’re currently running and which bidding strategies you’re using
  • Which targeting metrics you’re using - audience, device, location etc.
  • Quality and consistency of current ads as well as overall performance
  • Which keywords you’re currently targeting and which negative keywords you’ve implemented
  • Alongside a dozen other factors our PPC agency checks during your initial audit!

Using the results of our audit, we’ll provide you with an in-depth strategic plan for improving your PPC campaigns, with details on exactly how our pay-per-click advertising agency will achieve each step.

03

In-Depth Keyword Research

Our next step is to conduct sophisticated keyword research and analysis, using industry-leading tools and technology alongside expert manual research to determine exactly what your potential customers are searching for, how often they’re searching for it, and how our PPC agency can target them most effectively. This keyword research forms the backbone of your PPC campaigns, highlighting exactly what search terms will be the most effective targets for your ads.

04

Competitive Analysis

To beat your competitors, you need to understand them. Our PPC agency conducts in-depth research into competitors’ digital marketing strategies, building up a complete picture of who and what your PPC campaigns will be competing against.

This competitive analysis helps us to set performance benchmarks, identify gaps in the market, and learn which strategies are working for your competitors and which aren’t, helping you to form a more efficient PPC strategy as a result.

05

Landing Page Development

PPC ads are only the first step in securing a conversion or sale - once a user clicks your ad, they’ll be taken to a landing page, which needs to convince them to take further action. It’s essential that these landing pages are appealing to the user and optimized for conversions, so our PPC agency’s web design experts write and develop them to follow best practices and ensure the greatest success rate, maximizing your conversion rate and ROI.

06

Conversion Tracking

Clicks and impressions from your PPC campaigns are important metrics to track, but what really matters is your conversion rate - how many of the people who click on your ads take further action like signing up to a mailing list or making a purchase.

Because of this, our PPC agency uses conversion tracking tools to measure how well your PPC campaigns are performing by monitoring sales, leads, and other conversions that occur after a user clicks your ad. This data is then used to make further improvements to your campaigns and continually increase your conversion rate.

07

Ad Account Build

Armed with all of this data and analysis, our PPC marketing agency will begin building your new PPC campaigns from the ground up, structuring it to target your most important keywords and audiences in the most efficient way possible.

We’ll provide custom-written copy for your ads from our PPC agency’s team of experienced ad experts, creating ads that grab your audience’s attention and ensure your brand sticks with them even if they don’t click through.

08

Measuring and Reporting

Once your PPC campaigns begin to be rolled out, we actively monitor their performance and keep you updated with regular reports. This analysis allows us to modify and improve your campaigns according to what’s working and what isn’t, providing continuous improvements to their conversion rates and ROI.

09

PPC Campaign Management

Even after all of this, our PPC agency isn’t done. We’ll continue to monitor and update your campaigns, creating new ads to pursue new opportunities as they arise and phasing out time-sensitive campaigns as necessary to ensure there’s no dead weight in your PPC portfolio.

We’ll provide you with regular performance updates and reviews to keep you updated. Your feedback is vital too, so we’ll regularly consult with you to ensure your PPC campaigns match your business’s current needs and goals.

What’s Included In Your Monthly PPC Management?

Bid Management

Our PPC marketing firm implements strategic bid management to get the most out of your budget, using keyword research and cost-benefit analysis to get the best results for your business without breaking the bank. We’ll tailor your paid search ad bids to your business goals - whether you’re targeting increased brand awareness through impressions, traffic from clicks, or increased leads or conversions, we’ll manage your bids to create maximum value for your business.

Ad Placement & Targeting

PPC companies allow you to target specific users based on metrics such as their search behavior, the content they view, what demographics they fall under, and more. There are also a number of placement options - as well as paid search ads, PPC ads can appear as display ads, remarketing ads, video ads, and more. Our PPC management agency will continuously monitor and analyze your ads, making adjustments to their placement and targeting to ensure they deliver the greatest ROI for your business.

Geo-Targeting Improvements

Geo-targeting options allow you to target an audience within the specific areas that are most valuable to your business. Uptimized Media's PPC marketing agency will track and analyze your PPC’s performance across different locations in order to make strategic adjustments and improvements to your geo-targeting, giving your business a successful local PPC strategy that can help it meet its goals more effectively.

Keyword Management

Our PPC agency provides ongoing keyword analysis to keep your PPC strategies up-to-date and effective. Our keyword management services include completing a market analysis of your service areas and industry to find local and national competitors investing in PPC with higher ad positioning, negative keyword management to prevent your ads from appearing in irrelevant searches, analyzing search terms, monthly search volumes, and other key data for your market, and monitoring revenue and cost-per-lead goals.

Ad Copy Optimization

Our pay-per-click agency’s team of experts will provide your PPC ads with eye-catching and engaging copy alongside ongoing monitoring and optimization. With split-testing, competitor research, and keyword analysis to determine how your customers are searching for your services, we’ll ensure your ads have the copy they need for high performance and a successful PPC strategy.

Landing Page Review

Comprehensive landing page performance analysis allows our PPC marketing agency to make ongoing improvements to secure higher conversion rates and customer satisfaction. Using metrics such as page views, sessions by source, bounce rates, conversions, average time on page, and pages per session, we’ll build a complete picture of how well your landing pages are working for your business - and how our PPC marketing agency can make them work even better.

PPC Cost Management &
Performance Analysis

Our PPC agency will monitor and analyze your PPC strategies to provide ongoing cost and performance reports, streamlining your PPC campaigns to provide maximum value and avoid wasted ad spend. By tracking average ad positions by campaign, click-through rates, cost-per-click, leads, calls, and sales, Uptimized Media's pay-per-click agency will monitor and optimize your campaigns to ensure they deliver value. We’ll also attribute revenue to each of your paid campaigns, helping you quickly and easily understand how each campaign is performing.

Check-In Calls
& Meetings

We know the importance of trust and transparency, which is why we make sure you’re kept informed at every stage of your PPC campaigns. We’ll organize monthly video conference calls to discuss the campaigns we’ve implemented, their results, and the future opportunities your business could take advantage of. We’ll also take the opportunity to take your feedback, updating our PPC marketing agency’s strategies to best reflect and achieve your current business goals.

Monthly Campaign
Performance Report

Every month, we’ll produce a campaign performance report giving you in-depth insight into how your campaigns are performing and how we plan to improve them going forward. We’ll provide detailed KPI assessments along with the steps we’ve taken with your PPC campaigns and what we plan to do next, such as managing and adjusting bids for each campaign, tracking keyword search queries and adjusting bidding accordingly, and monitoring average positions, click-through-rates, and cost-per-click of each campaign.

Why Choose Uptimized Media's PPC Management Services?

PPC is a vital element of your digital marketing strategy – so it’s important that you have the expert support you need to get it right. Uptimized Media’s PPC agency provides a comprehensive service to deliver the results your business needs, with over a decade of experience and all the skills, knowledge, and tools you need to supercharge your PPC campaigns.

With the right PPC strategies, your business will see increased brand awareness, web traffic, conversions, and sales. At Uptimized, we guarantee we’ll deliver on your PPC goals – contact us today to receive a free quote and get started with our PPC management services.

Why Choose Uptimized Media's PPC Management Services?

PPC is a vital element of your digital marketing strategy – so it’s important that you have the expert support you need to get it right. Uptimized Media’s PPC agency provides a comprehensive service to deliver the results your business needs, with over a decade of experience and all the skills, knowledge, and tools you need to supercharge your PPC campaigns.

With the right PPC strategies, your business will see increased brand awareness, web traffic, conversions, and sales. At Uptimized, we guarantee we’ll deliver on your PPC goals – contact us today to receive a free quote and get started with our PPC management services.

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FAQs

Google Ads (formerly known as Google Adwords) is Google’s paid search advertising platform. It allows businesses to place paid search ads on Google’s search engine results pages (SERPs). Google Ads also allows businesses to place advertisements across Google’s other services such as YouTube, Google Maps, and Google Play.

Google Ads is a crucial resource for businesses, especially when it comes to paid search advertising, as Google controls an estimated 92% of the global search engine market share. Using Google Ads can massively increase your business’ reach, visibility, web traffic, and conversions – which is why many businesses hire a Google Ads management agency to ensure they get their Google Ads strategy right.

Google Ads works on an auction system where advertisers bid on specific keywords and search queries to have their advertisements displayed on relevant searches. The winners of each auction are determined according to both the bid amount and the quality score – a ranking based on expected clickthrough rate (CTR), ad relevance, and landing page experience – of each competing advertiser. The winning advertisers then have their ads displayed on relevant SERPs above the organic search results.

While it may sound simple enough, in practice it can be difficult to master Google Ads strategies – so it may be worth consulting with a Google Ads marketing agency to ensure the best results and avoid wasted ad spend.

A Google Ads agency (also known as a Google Ads management agency or Google Ads marketing agency) is a type of PPC marketing company specializing in Google Ads. Whereas another PPC marketing firm may provide additional services for paid search ads on other search engines, a Google Ads agency is dedicated primarily to Google Ads.

Despite technically being different, these terms can often be used interchangeably. Essentially, whether a company refers to itself as a pay-per-click marketing agency or a Google Ads marketing agency, they rely on the same set of skills to deliver effective PPC campaigns.

SEO (search engine optimization) is the process of optimizing your website and content to appear higher in organic search results and gain more organic web traffic as a result. PPC (pay-per-click) advertising instead uses paid search ads to appear above organic search results on search engine results pages.

Both SEO and PPC fulfill similar aims – increasing your web traffic and boosting conversions by increasing online visibility. However, they work in very different ways. SEO provides long-lasting, sustainable, and cost-effective results, but takes more time and effort to perfect in order to see these results.

With SEO, you are investing in your website’s content and performance optimizations to make Google rank you higher in the SERPs. Hence, you do not pay per click for SEO. PPC, however, provides a much quicker way of getting ahead of competitors, but requires the advertiser to pay for each click.

Ultimately, both SEO and PPC are important parts of your online presence, which is why Uptimized recommends incorporating both in your digital marketing strategy.

PPC ad spend is the amount that you spend on PPC advertising campaigns. One of the roles of a pay-per-click agency or Google Ads agency is to strike the right balance between ad spend and revenue from PPC ads to maximize ROI.

PPC agencies can benefit any business that is trying to be seen online, whether they’re a small local business or a national enterprise company. The paid search landscape is constantly evolving as optimal ad content and placement change over time, so it’s important to stay on top of new trends and position your campaigns accordingly. PPC agencies can take the guesswork out of your PPC strategy, ensuring all your PPC campaigns deliver value to your business.

Uptimized Media’s PPC marketing firm has over a decade of experience in understanding the nuances of paid search campaigns and trends, with the knowledge and skills to generate quality traffic and leads to your website through effective PPC strategies. We’ll work with you to create a plan that will move your online presence forwards and generate quality leads based on your business goals.

A PPC management agency can deliver a high level of specialist knowledge that ensures your PPC campaigns are a success. Working with a PPC management agency or Google Ads management agency has a number of benefits; for example:

  • A PPC or Google Ads management agency can use specialist keyword research and competitor analysis tools to inform your PPC campaigns and maximize efficiency
  • PPC campaigns take time and effort to get right – working with a PPC marketing company or Google Ads agency ensures your campaign gets the attention it needs to deliver value
  • A PPC or Google Ads agency can track your campaigns and provide continuous adjustments and improvements to match current PPC trends

Our pay-per-click advertising agency plans and prepares all the necessary copy and creative content for your PPC campaigns. However, if you have your own in-house copywriters or designers, we can create content and creative briefs for them to follow, allowing you to combine your company’s creative voice with our expert PPC knowledge.

Our pay-per-click agency’s team of specialists prepares content briefs and writes the content for your landing pages. However, if you have an in-house designer or copywriter, we can share our content briefs with them and provide further instructions to ensure you can control the creative direction of your website while implementing our expert PPC strategies.

Generally speaking, your PPC ad spend is determined by three factors: your bid, targeting options, and quality score. Your bid is simply how much you’re willing to pay each time your ad gets clicked; if it’s among the highest for the relevant keyword, it will appear at the top of the search results for that keyword. The higher your bids, the higher your ad spend.

Your targeting options decide which specific users you target with your PPC ads; for example, you can target specific geographic areas or devices. Using advanced targeting options may affect your ad spend depending on how it affects impressions and clicks. For example: a plumber in New York would most likely pay more per click vs. a plumber in Myrtle Beach, due to the former being in a much more competitive area..

Finally, a quality score is a score assigned to each of your ads by Google based on their relevance to the searches and keywords you’re bidding for, current click-through rate, and the quality of the landing page they lead to. Google rewards quality scores with both higher placement in search results and lower cost-per-click. To learn more about quality score, make sure to read this article by Google.

Every PPC campaign is different, so it’s impossible to quote a one-size-fits-all price – for example, PPC solutions for small businesses will cost less than those for national enterprises, and B2B pay-per-click solutions will work very differently to B2C solutions.

Factors affecting the cost of the service include your keyword volume and monthly ad spend budget. The best way to work out the cost of PPC management is to get in touch with PPC companies and ask for a quote.

The best place to start is by talking to the experts – head to our Get a Proposal page to get in touch with Uptimized Media’s PPC specialists today! We’ll discuss your business goals, budget, and existing PPC campaigns to determine what you need and provide a free quote for our PPC marketing firm’s services.

If you decide to work with us, we’ll get started creating a PPC strategy tailored specifically to your business and its goals, walking you through the entire process from keyword research to PPC account building and optimization.

Yes – we provide a monthly campaign performance report including details on keyword choice, text choice, and ranking results that show where you rank organically for the keywords you target with PPC. Once you’ve reviewed the report, we’ll schedule a call with your team to explain your campaign’s progress, results, and direction, and answer any questions you may have.

We’re not just a pay-per-click marketing agency – at Uptimized we understand the importance of an all-inclusive digital marketing strategy, which is why we offer a range of other services to our clients in order to build a comprehensive online strategy.

Alongside our PPC services, we also offer a range of SEO services including a free SEO audit, small business SEO solutions, eCommerce SEO services, and local SEO agency services. Whether you’re looking for a B2B SEO agency or an enterprise SEO firm, Uptimized has all your SEO needs covered.