Financial Services

Financial Services
(consultants, financial advisors/planners, accountants/bookkeepers, etc.)
When it comes to financial services, trust and credibility are vital for attracting customers. Consumers are more likely to trust brands they recognize, and PPC services can provide this recognition by ensuring you consistently appear in searches for financial services.
A study by Google showed that users are more likely to remember brands that often appear as paid search ads – which shows how a pay-per-click advertising agency can help to build your business’ reputation.
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Home Services

Home Services
(home remodeling, plumbing, roofing, electricians, etc.)
Home service businesses often rely heavily on local SEO agencies to make sure they’re among the first results in location-based searches. Since local SEO is based on a long-term approach, PPC services offer a way of jumping the queue to ensure your business appears at the top of local searches and gains a larger share of web traffic more quickly. Learn more about how our small business marketing agency can help your contractor business.
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Medical Services

Medical Services, Healthcare Clinics & Doctors
(massage therapists, physiotherapists, dentists, plastic surgeons, naturopaths, etc.)
Medical and healthcare businesses have a huge opportunity to use content marketing to get ahead of competitors – the internet is often the first place consumers look for health advice, and 5% of all Google searches are health-related.
Getting your content campaigns to the top of search results organically can be a challenge, so PPC management services allow you to put your services and content directly in front of your audience without a long and drawn-out SEO strategy, helping you quickly boost traffic and conversions.
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Manufacturers

Manufacturers
Compared to traditional advertising methods like billboards and TV commercials, a pay-per-click advertising agency allows manufacturers to target their audience much more specifically. PPC ads appear exactly when and where potential customers are looking for services like yours. Make sure to check out our PPC services for enterprise clients page for more information.
This allows you to grab their attention early on in their buying journey, increasing your chances of securing their custom later down the line. Using PPC campaigns alongside B2B SEO agency services can provide a massive boost to manufacturing businesses by providing valuable exposure to potential customers early on in the sales funnel.
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Lawyers & Law Offices

Lawyers & Law Offices
Similar to manufacturers, PPC services allow lawyers and law offices to display targeted advertisements to highly specific audiences as soon as they express a need for legal services through an internet search. PPC ads are therefore much more targeted and cost-effective for law businesses than other forms of advertising.
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eCommerce Businesses

eCommerce Businesses
The most important benefit of PPC services for eCommerce businesses is that they have a direct impact on sales. Better visibility among specific, valuable audiences using eCommerce paid search marketing means more web traffic and more sales, giving PPC campaigns a high ROI for eCommerce businesses. Using PPC strategies alongside eCommerce SEO services can deliver a comprehensive and highly effective digital marketing strategy. Take a peek at our ecommerce marketing agency page for more information.
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Food & Beverage Businesses

Food & Beverage Businesses
(restaurants, cafes, pubs, etc.)
PPC services allow restaurants, bars, and cafes to put their business at the top of hungry consumers’ searches, grabbing their attention as soon as they start looking for somewhere to go to eat or have a drink. As a result, a pay-per-click advertising agency can help food and beverage businesses to get ahead of competitors, get more bookings, and increase sales.
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Veterinary & Pet Businesses

Veterinary & Pet Businesses
Trust is a big factor in which pet businesses consumers choose – after all, they want the best for their furry friends. PPC management services allow you to build brand awareness and trust among pet owners by consistently displaying your business at the top of search results.
It works, too – 63% of web users are likely to click on Google search ads, which means a PPC marketing company can quickly boost your pet business’ web traffic.
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Brick & Mortar Stores

Brick & Mortar Stores
(jewelers, laundromats, dry cleaners, storage companies, car dealers, barbers, etc.)
Even if your business operates purely from a physical store rather than using eCommerce for online sales, the online visibility that PPC services grant can still offer a number of benefits. Most importantly, it helps customers actually find you, advertising your business to them exactly when they need your services.
That means a pay-per-click agency can drive not just web traffic but foot traffic to your stores, and help you increase sales through highly targeted advertising.
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SaaS Companies

SaaS Companies
PPC advertising is a powerful tool for SaaS companies when launching a new product or service – rather than having to slowly build exposure using long-term SEO techniques, PPC allows you to get ahead of competitors in search results almost immediately. This means your SaaS products quickly gain exposure to a highly targeted audience, driving leads, conversions, and sales.
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Other Industries

Other Industries
As mentioned above, virtually any business stands to benefit from PPC advertising. For example, if you sell niche or hard-to-find products, PPC allows you to target highly specific searches without having to invest time and effort into SEO. Or if your business focuses on seasonal products, PPC allows you to easily gain visibility at specific times of year without having to maintain a year-round SEO strategy.
The truth is that PPC is a highly adaptable tool that offers myriad benefits to just about any business – if your business isn’t making use of it, then you’re missing out on visibility, leads, conversions and sales. Most businesses now understand the value of enterprise SEO firms, but if they don’t also invest in PPC services, then their digital marketing strategy is left incomplete.
Is your business more focused on B2B? If so, make sure to have a glance at our B2B marketing services!
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